Making eye candy
Or how to make sales and marketing collaterals that catch the eye
Branding a company that fails
Over the course of our almost two decade long experience, we have come across many different companies and products being marketed and sold. A key differentiating factor between all of them was the structure of the company itself and the quality of the products or services they marketed and sold.
The worst was the colors.
When we decided to rebrand ourselves and focus solely on a niche market that was still vast, the F&B industry, we realized that we couldn’t use anything in our current website. We’ve been kicking for the better part of two decades and that gave us a thorough understanding of how other businesses viewed us and we wanted to change that 180°.