The worst was the colors.
When we decided to rebrand ourselves and focus solely on a niche market that was still vast, the F&B industry, we realized that we couldn’t use anything in our current website. We’ve been kicking for the better part of two decades and that gave us a thorough understanding of how other businesses viewed us and we wanted to change that 180°.
Branding a company that fails
Over the course of our almost two decade long experience, we have come across many different companies and products being marketed and sold. A key differentiating factor between all of them was the structure of the company itself and the quality of the products or services they marketed and sold.